Evelyn isn’t anyone.

We’re everyone.

Evelyn isn’t anyone, we’re everyone; everyone who’s been ignored, dismissed, or disadvantaged because of biology.

A collective of those told our pain is normal and our worries insane, and have finally had enough of a life with a bad cycle.

We’re the PMDD and PMS people.

What we do

Help women feel less sh*t.

Why we do it

PMDD and PMS affect more than 80% of women. Most of us will get one or the other at some point in life. But not even half of us know it’s PMDD or PMS we’re experiencing.

We’re here to find the facts, build the solutions, spread the word, and transform our day-to-day to ensure the menstrual cycle is no longer a disadvantage.

Mission
To transform the
'other half' of the cycle.
Community-driven
Real-life PMS and PMDD stories guide everything we do.
Vision
Health equality,
for everyone, throughout their life.
Clinically-backed
We’re driven by data and solve through science — there’s no hocus pocus here.
Belief
We is the key.
There’s only one way to truly unlock PMDD & PMS: together.  
Early innovators
We’re challenging traditions that hold us back.

The PMDD & PMS People

In house

Jared Williams

CEO

Angie Hobbs

COO

Harrie Folland

Head of content

Bonnie Hatcher

Head of marketing

Consultants

Colleen Draper

Production formulation

Lizzy von Westerholt

Clinical lead

Erin Cassaly

Product development

Founding roots

That’s one of the main reasons I started Evelyn.I became aware of PMDD because someone close to me found out they might have it. When searching online for ways in which I could support them, I found very little. Considering how life-changing, and life-threatening, this condition is, I couldn’t believe the lack of research, help, and solutions on offer.

As humans, we’re very good at disassociating from things that aren’t pleasant, especially if we’ve never experienced them first-hand. We never know how inaccessible shops are until we’re pushing a pram or a wheelchair. We never know what it’s like to have an allergy until our child has a severe reaction. I don’t shy away from the fact that, as a man, it wasn’t until I had my daughter, that the reality of PMDD hit home.

I can’t have her growing up in a world where she’s expected to ‘just get on with’ half a life full of pain, anxiety, depression, and worse. The value of empathy is huge, and it's abundantly clear how much work is needed to change the world's perception of female health. It isn’t an afterthought or an option, it’s a necessity.

Jared

We are your go-to for all things PMS.
We are your go-to for all things PMS.
We are your go-to for all things PMS.

Get the best PMS advice straight to your inbox every month