Don't ignore it. Don't deny it.

Own
your
cycle

No, it’s not just in your head, and no, you don’t have to just get on with it. Welcome to the premenstrual revolution.

Our mission

Transform the 'other' half of the cycle.

Evelyn isn't anyone. We're everyone. Everyone who’s been ignored, dismissed, or disadvantaged because of biology. Everyone who has been told their pain is normal.

We’re here to find facts, spread the word, build solutions, and transform life for those affected by PMS and PMDD.

We’re the PMS and PMDD people.

Our values
Wondering what makes us tick? Want to understand who we really are? Look no further
We’re unapologetically female
We’re challenging the male-focused health industry, prioritising women’s health and unapologetically addressing the issues that others ignore, downplay or ridicule.
We’re here for holistic health
We combine nature and wellness with science and innovation. The best of both worlds; natural, hormone-free ingredients, backed by the latest clinical research.
We love the unimpossible
Our bold, alternative view of ‘possible’. Everything is within reach if you trespass outside of your comfort zone and believe that nothing can stop you.
We get goosebumps
Do you care? Is it important enough? Are you nervous or excited (or both)? If this challenge gives you goosebumps, and you’re ready to roll up your sleeves, welcome to the movement.
We believe in butterflies
The world is big, each of us incredibly small. But even the tiniest actions, taken with great intent, can change the world for someone somewhere. Impact is born when you believe.

Our approach

Every decision we make and everything we do is community-driven and clinically-backed.

We're building the future of women’s health with the people that matter the most - our Super Regular community.

We're also driven by data and committed to solving through science. Proven results, not hocus pocus.

Community-driven
Everything we do is designed to meet the actual needs of actual women like you.
Clinically-backed
We’re driven by data and solve through science. Proven results, not hocus pocus.
Ideate
Ideas and problems are shared with and by the Evelyn community
Innovate
Science-backed solutions are created with the help of leading experts
Implement
Solutions are launched with the help of the Evelyn community
Iterate
We test and iterate using community feedback and third-party testing

Our story

Our Founder, Jared Williams, started Evelyn because he wanted to build a better, fairer future for his daughter and help close the gender health gap.

Jared has seen a loved one struggle with PMDD - from anxiety and self-harm, to rehab and suicidal behaviour - and feels that premenstrual health needs urgent attention. In his own words, "I simply can't sit on the sidelines".

"For the first time in over 10 years, I feel in control"

- Pippa, verified user

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